Apli Grahak Peth, Thane…a successful event

Apli Grahk Peth Exhibition at Thane
Apli Grahak Peth at Thane

Shakuntala Food Products participated in the ‘Apli Grahak Peth’ Exhibition that was held from 11th August to 23rd August 2017 at Ghantali Maidan in Thane, Maharashtra, India.

We brought along our entire assortment of tasty, traditional food products for our customers and well wishers in the city of Thane. The company CEO, Snehalata Subedar interacted with customers and retailers on their queries on products, the brand and plans for the near future. We thank all our customers who made it a point to visit our kiosk at the event. You made the event a successful one.

Nekr Foods and Shakuntala Food Products jointly take this opportunity to thank our retail partners in Thane,
Mr. Swarup Oak of Gokhale Mangal Ahar and Ms. Aditi Joshi of Shraddha Services for their continued support in making our products available to traditional food aficionados in Thane city.


Event Details:

Exhibition: Apli Grahak Peth
Venue: Ghantali Maidan, Naupada, Thane West, Maharashtra 400602, India
: 11th August to 23rd August2017
Timings: 11 am to 9 pm
We were at: Premier Stall no. B18

For availability of our products in other cities, please see here
For any enquiry for our participation, please write to us here

Some photos of the unique marketing activities undertaken by the event organisers…

Apli Grahak Peth Marketing Fundas
Apli Grahak Peth Marketing Fundas
Apli Grahak Peth Marketing Fundas

Modak – The pinnacle of offerings to lord Ganapati

Modak is the favourite sweet of Lord Ganapati, who is often referred to as Modakpriya. Traditionally cooked and savoured throughout the year, Modak finds it place of importance during the Ganapati festival. The Ganesh Chaturthi pooja concludes with a prasad of 21 Modaks offered to Lord Ganapati.

Steamed Modak
Ukadiche Modak Photo Courtesy By imutkarshpatilOwn work, CC BY-SA 4.0, Link

Modaks are generally made from rice flour shell while wheat flour also finds usage with some folk. Modaks made of rice flour shell are largely preferred during the festival of Ganesh Chaturthi, steamed and served teeming hot with a spoonful of traditional ghee

A Modak is considered great when it meets the four underlying principles of rich taste, aroma, texture and remaining soft for a long period. Of the two key aspects of a Modak; the Coconut-Jaggery filing and the Flour covering, the latter plays a key part in ensuring that the Modak fulfills all the four underlying principles to make a great Modak.

Shakuntala Food Products understands the importance of Modak and its four principles and has developed its Modak Pith to fulfill these.

Shakuntala Food Products’ Modak Pith is made from the aromatic Ambemohar Rice. This rich ingredient in making of Modak pith ensures a rich aroma and fulfilling taste for the Modak.
Steamed Modaks made using our Modak Pith provide an excellent texture which ensures that the modak remains soft even 6 hours post steaming.

Tip: A pack of 250 grams of Shakuntala Food Products’ Modak Pith is apt for 21 medium sized Modaks made with hand.

To view more details on the product, view here
To locate a reseller nearby, view here

Shoutout: A great video on cooking steamed Modaks from Ruchkar Mejwani.